3D Glasses for the sports enthusiast

3D HD Sports comes to Gordon Biesch - click to read article

3D HD Sports comes to Gordon Biesch - click to read article

Invi 3D hired us to design and manufacture their own brand of 3D eyewear.  The market for these types of glasses, especially in the consumer segment, have been dominated by active designs which require batteries and bulky electronics.  Invi's exclusive license uses a passive, polarized lens technology allowing for a lighter, more comfortable design.  The goal: build a better pair of 3D glasses, ones the user will want to purchase or keep as a promotional item. 

Diving into the design

We started by gathering competitor data, conducted surveys at Gordon Biersch, and talked extensively with Invi 3D staff.  From this information we hammered out the 5 major points the eye wear needed to address:

  • A comfortable design that can fit many users, mainly male, who could be wearing these 3 to 4 hours
  • Appealing, stylish design that people would want to purchase instead of tossing out after event
  • Keep costs down so it could be used as a promotional item with accomdations for additional branding
  • Must fit over typical prescription eyeglass as generically as possible
  • The frame should limit peripheral vision as the 3D content drops off on the edges of human vision

We started off Sketching ideas to get a feel for the style and design we wanted to create.  We then moved to 2D Illustrations to better capture some design directions at the proper scale and proportion.

For me it’s absolutely inevitable that entertainment will be 3D, it’ll all be 3D eventually, because that’s how we see the world. When it’s correct and convenient for us, we pre-select for that as the premium experience.
— James Cameron

Getting a fit to work over glasses

During our research phase we studied several designs including several movie theatre styles and a design from Panasonic.  Using the 3D data from several pairs of eyewear (we had some of them 3D scanned) we were able to build a robust 3D data model to work our design around.  Additional measurements and testing occurred with a variety of prescription eyeglasses.

Modeling our concepts

With our 3D data in place, we begun taking some of our 2D styles and translating them into 3D models.   

Validating our design

We printed two versions to validate our geometry and better refine the design.  The feedback was invaluable to testing our design with glasses and different size people.  

Final Design without branding

Final Design without branding

Seattle Sounders licensed edition